Getting traction on Pinterest as an affiliate marketer can feel like throwing darts in the dark. You put in the effort—design pins, link them to your blog posts, and wait—only to see very few clicks come through.
It’s easy to feel frustrated, especially when you see others getting consistent results. The truth is, success on Pinterest isn’t just about how often you pin—it’s also about what kind of content you’re pinning.
Not all content works equally well on Pinterest. Some formats naturally grab attention, earn saves, and drive traffic, while others barely make an impact no matter how polished they look.
After testing different strategies, I’ve found that certain types of content consistently perform better. Here are 10 content formats that affiliate marketers can use to increase clicks, build trust, and grow traffic from Pinterest.
1. How-To Guides
Pinterest users love tutorials that show them step-by-step how to solve a problem or try something new. This can be anything from DIY projects and recipes to productivity tips and money-saving strategies.
Why they work: People come to Pinterest looking for practical solutions and actionable advice. How-to guides meet this need perfectly while naturally allowing you to recommend helpful tools or resources.
Example: “How to Organize a Small Closet on a Budget” could walk readers through affordable storage solutions with clear steps and visuals.
2. Infographics
Infographics are visual, easy-to-digest breakdowns of information. They simplify complex ideas into bite-sized graphics that people can save and reference later.
Why they work: Infographics are highly shareable and often get repinned multiple times, which extends their reach long after you post them.
Example: An infographic showing “10 Quick Meal Prep Tips for Busy Families” is easy to scan and provides instant value.
3. Listicles
List-style posts, like “15 Ways to Save Money Every Month” or “20 Easy Dinner Recipes,” perform really well on Pinterest.
Why they work: Lists are skimmable, create curiosity, and promise multiple ideas in one place. Users are drawn in because they don’t want to miss out on what’s included.
Example: A blog post titled “10 Productivity Hacks for Remote Workers” gives people actionable takeaways without overwhelming them.
4. Seasonal Content
Pinterest is huge for seasonal searches—holidays, events, and trends. Think “DIY Halloween Decorations” or “Best Summer Road Trip Snacks.”
Why they work: Users start searching for seasonal ideas weeks or even months in advance. Creating this type of content lets you tap into predictable waves of traffic year after year.
Example: “Creative Valentine’s Day Gifts for Teachers” would be highly relevant in January and February, driving traffic during that season.
5. Checklists and Cheat Sheets
Checklists are step-by-step resources that make it easy for people to follow a process without missing anything.
Why they work: They’re practical, easy to save, and give users a quick win by helping them feel more organized. People love content they can download or reference repeatedly.
Example: A “Moving Day Checklist” could outline everything someone needs to do to stay on track during a stressful move.
6. Case Studies
Case studies show real-world results, whether from personal experience or researched examples.
Why they work: They build trust because they demonstrate that a strategy or tool has been proven to work. Pinterest users want to see what’s possible before committing their own time or money.
Example: A post titled “How I Saved $500 in One Month Using Meal Planning” would walk through the steps and results in a transparent way.
7. Gift Guides
Gift guides round up product ideas for specific occasions or audiences, such as “Best Gifts for Coffee Lovers” or “Holiday Gifts Under $50.”
Why they work: Many Pinterest users are actively searching for gift inspiration. Providing curated ideas saves them time and makes your content highly shareable.
Example: “15 Affordable Graduation Gift Ideas” could help users find the perfect present quickly.
8. Hacks and Tips
People love shortcuts that make life easier. Content like “Kitchen Hacks You’ll Wish You Knew Sooner” is perfect for Pinterest.
Why they work: Hacks feel like insider secrets, which makes them highly engaging and saves users time, money, or effort.
Example: A post on “10 Travel Hacks for Stress-Free Flying” could give readers practical tips they can use right away.
9. Product Comparisons
Posts that compare two or more similar products—like “Standing Desk vs. Traditional Desk” or “Best Budget Smartphones of 2025”—are very effective.
Why they work: People often search for reviews before making decisions. Comparisons provide clarity and help users feel confident about their choice.
Example: “Meal Delivery Kits Compared: Which One is Best for Families?” would be highly useful for someone weighing their options.
10. Tutorial Videos
Short, visual tutorials are gaining traction on Pinterest. They grab attention quickly and provide step-by-step demonstrations.
Why they work: Videos are engaging and make it easier to show results in action. They’re perfect for topics where visuals explain more than text can.
Example: A quick video showing “3 Easy Hairstyles in Under 5 Minutes” provides immediate value while encouraging saves and shares.
Final Verdict
Pinterest success isn’t just about posting more often—it’s about posting the right kind of content. Formats like how-to guides, infographics, seasonal posts, and case studies naturally perform better because they align with how Pinterest users search for inspiration and solutions.
If you’re an affiliate marketer, think of your content as a way to help people first. When your posts provide value, they’re more likely to be saved, shared, and clicked. Over time, those clicks can turn into steady traffic and income.
Focus on experimenting with these 10 proven content types, track your results, and refine your strategy. With consistency, Pinterest can become a long-term traffic driver for your business.