For years, I’ve wanted to share my best strategies for blogging with Pinterest, and I’m finally putting it all together in this guide. Pinterest has been one of the most powerful tools for growing my blog, and it’s played a huge role in turning blogging into a full-time business.
One of the biggest lessons I’ve learned along the way is this: you don’t need a viral pin to succeed on Pinterest. Going viral helps, of course, but with the right system in place, you can attract consistent, targeted traffic—and turn that traffic into income—even if you’re starting from scratch.
If you want to learn how to start a blog and use Pinterest to make money, this article will walk you step-by-step through the process.
How Much Do Pinterest Bloggers Really Earn?
Pinterest can be a reliable income stream, but results vary depending on your niche, content, and monetization strategy.
- Ad revenue bloggers: Some focus on attracting as much traffic as possible and monetize through display ads. Their income depends largely on page views.
- Affiliate bloggers: Others, like me, use affiliate marketing to earn commissions. Instead of chasing sheer traffic volume, this model focuses on attracting the right visitors—people who are ready to click and purchase.
For example, I earn commissions from affiliate programs like Amazon and creative service providers. One of my top-performing affiliate pins for design services has not only brought in sales but also ranked on Google Search, effectively doubling my traffic from Pinterest.
That’s the beauty of Pinterest: pins don’t just show up in the app’s search results, they can also appear in Google, multiplying your reach without additional effort.
Why Pinterest Is Powerful for Bloggers
Pinterest works differently from platforms like Instagram or TikTok. While those rely on constant engagement and trends, Pinterest operates much like a search engine. People use it to discover solutions, get inspired, and plan future purchases.
For bloggers, this means:
- Pinterest is SEO-driven, just like Google.
- Ranking is often faster and easier on Pinterest compared to traditional Google search.
- With more than 570 million monthly users, the platform offers huge potential to drive traffic to your site.
If you’re a new blogger looking for steady traffic, Pinterest is one of the most beginner-friendly platforms to start with.
How to Start a Blog and Grow It With Pinterest
Here’s a step-by-step roadmap for creating a profitable Pinterest blog:
1. Choose a Profitable Niche
Not every niche thrives on Pinterest. The most successful ones typically include:
- Home décor – Inspiration boards, DIY designs, seasonal decorating.
- DIY & crafts – Creative projects, budget-friendly crafts, kids’ activities.
- Food & drink – Recipes, meal prep, dietary-specific meal ideas.
- Fashion & beauty – Outfit inspiration, skincare, makeup tutorials.
- Travel – Itineraries, budget travel, family trips, digital nomad tips.
Other niches like personal finance or online business can also perform well but may require different strategies. For example, I focus on promoting recurring affiliate programs that pay long-term commissions, which means I don’t rely solely on viral pins or massive traffic numbers.
2. Build a Blog That Works With Pinterest
Years ago, creating a blog required coding knowledge and design skills. Today, AI-powered website builders like Hostinger make it possible to create a professional blog in minutes.
Tools now include:
- AI Logo Makers for branding.
- AI Writers to draft blog content.
- AI Heatmaps that analyze design and recommend improvements.
I personally use AI writing assistants like KoalaWriter to speed up content creation, which saves hours each week and allows me to scale faster.
Whether you use Hostinger or another reliable host, the key is to create a visually appealing, functional blog that readers will want to return to.
3. Set Up a Pinterest Business Account
If you want to grow a blog through Pinterest, a business account is essential. It unlocks:
- Pinterest Analytics to track performance.
- Rich Pins, which display extra details from your website.
- Ad features, if you want to promote content in the future.
Once your account is created, claim your website. This step boosts credibility and ensures that every pin from your site links back to your profile.
4. Enable Rich Pins
Rich pins sync data from your website directly to Pinterest. This means if you update a headline, description, or product price on your blog, it automatically updates on your pins too.
Rich pins also stand out visually in feeds, increasing click-through rates. For bloggers, they provide an SEO advantage by keeping your content consistently relevant.
5. Create Relevant Pinterest Boards
Your Pinterest boards should align with your blog’s categories. If you write about fitness, for example, boards like Healthy Meal Prep, Home Workouts, and Budget-Friendly Gear will help Pinterest understand your content and recommend it to the right audience.
Make sure to use keywords in board titles and descriptions, as this will improve both Pinterest and Google visibility.
6. Design Click-Worthy Pins
Pinterest is a visual platform, so high-quality pins are essential. A great pin design should include:
- A clear headline that sparks curiosity.
- Bold fonts and colors that stand out in the feed.
- Branded elements for consistency.
If design isn’t your strong suit, you can use Canva templates or hire a freelancer. Many bloggers invest in reusable templates that can be customized for different posts.
7. Automate Your Pinning Strategy
Consistency is key to Pinterest growth, but manually posting every day can be overwhelming. That’s where scheduling tools like Tailwind come in.
Tailwind allows you to:
- Schedule pins weeks or months in advance.
- Post at optimal times for engagement.
- Stay consistent without burning out.
If automation isn’t your preference, you can also hire a Pinterest Virtual Assistant to manage posting and strategy.
How to Use Pinterest to Promote Your Blog
Pinterest isn’t just a place for collecting inspiration boards—it’s also a powerful marketing tool for bloggers. Unlike traditional social media, Pinterest functions like a visual search engine. With the right strategy, you can use it to drive consistent, targeted traffic to your blog and turn that traffic into income.
The key to success is Pinterest SEO. By optimizing your pins, boards, and profile with keywords that your audience is actively searching for, you increase your chances of showing up in search results and attracting readers who are already interested in your content.
Step 1: Use Pinterest SEO to Boost Blog Visibility
Pinterest SEO works similarly to Google SEO. Instead of focusing on long articles, you optimize pin titles, descriptions, and boards with relevant keywords.
One of the most effective tools for discovering these keywords is the Pinterest Trends tool. It allows you to see what topics are currently popular in your niche so you can create timely, relevant content.
Example:
If your blog is about home décor and you’re writing about bathroom styling, search for related terms in Pinterest Trends. You may find that “tiny bathrooms” is a popular keyword. Adding this phrase to your pin descriptions, board titles, and blog post can help you show up in more searches.
Pro tip: Check Pinterest Trends at least once a month. Use the insights to refresh your boards and create new, SEO-optimized pins that align with what people are searching for right now.
Step 2: Drive Traffic With Optimized Pins
Once you’ve identified the right keywords, you’ll want to create pins that encourage clicks. Effective pins usually include:
- Clear, keyword-rich titles that match what people are searching for.
- Eye-catching visuals with bold fonts and contrasting colors.
- Compelling descriptions that naturally include keywords while explaining the value of your blog post.
Remember, the goal of your pin is to convince users to click through to your blog—not just to admire your design.
Step 3: Monetize Your Blog With Pinterest Traffic
Now that you know how to bring visitors to your blog using Pinterest, let’s explore how to turn that traffic into income. Bloggers commonly monetize Pinterest traffic in three ways:
1. Affiliate Marketing
Affiliate marketing is one of the most popular methods for bloggers. Here’s how it works:
- Join affiliate programs that align with your niche (Amazon Associates, ShareASale, or recurring affiliate programs).
- Write blog posts that naturally recommend these products or services.
- Place affiliate links within the content.
- Create keyword-optimized pins that link to those posts.
Each time a reader clicks your link and makes a purchase, you earn a commission.
2. Display Ads
If your goal is to monetize through traffic volume, display ads are a great option.
- Sign up with ad networks like Google AdSense (great for beginners) or Mediavine (for higher-traffic blogs).
- Place ads within your blog posts strategically.
- Promote high-traffic posts on Pinterest to maximize impressions and ad revenue.
The more visitors your blog receives, the higher your ad earnings.
3. Digital Products
Selling your own digital products is another profitable strategy. Options include:
- Ebooks – How-to guides or niche-specific tips.
- Courses – Video or text-based training programs.
- Printables – Templates, planners, or checklists.
You can write blog posts that highlight your product’s value and then pin images that link back to those posts.
Some bloggers also sell private label rights (PLR) products or digital products with master resell rights, which allow you to resell pre-made items and keep 100% of the profit.
Step 4: Stay Consistent With Pinning
Pinterest rewards consistency. Instead of pinning 50 posts at once and then disappearing for weeks, aim for a steady schedule.
You can:
- Post manually a few times per day.
- Use scheduling tools like Tailwind to plan content weeks or months in advance.
- Repurpose older blog posts by designing fresh pin graphics to give them new life.
Final Thoughts
Pinterest can be a game-changer for bloggers who want to build an audience and monetize their content. By combining Pinterest SEO with engaging visuals and a consistent strategy, you can attract targeted readers and grow your blog’s income streams.
Whether you’re earning through affiliate marketing, ads, or selling digital products, the opportunities are endless. The best part? Pinterest blogging is completely remote, meaning you can build your business from anywhere in the world.
Start by optimizing your profile, creating keyword-rich pins, and testing monetization methods. With time and consistency, Pinterest can become one of your strongest traffic and income sources.