Pinterest is one of the fastest-growing platforms online, with over 478 million monthly users. It’s more than just a place for inspiration—it’s a platform where people search for ideas, products, and solutions. That means Pinterest is a perfect place to make money, even without a blog.
Choosing the right niche is one of the most important steps to growing your audience and monetizing your Pinterest account. Below, we’ve broken down 41 profitable niches, along with sub-niches, tips, and ways to monetize.
Best Niches on Pinterest to Make Money
1. Art
Art is one of the most popular niches on Pinterest. From photography to illustration and digital art, people come here to find inspiration and tutorials.
Sub-niches: Photography, sketching, painting, digital illustration, fashion design.
Monetization Ideas:
- Sell art prints, digital downloads, or courses.
- Promote art supplies via Amazon affiliate links.
- Offer online art workshops or tutorials.
Pro Tip: Pin step-by-step tutorials, time-lapse videos of your artwork, or mood boards to gain followers.
2. Home Decor
Home decor is huge on Pinterest, especially for users seeking inspiration for their living spaces. Interest in this niche is around 78%, making it one of the best for affiliate marketing.
Sub-niches: Interior design, room makeovers, upcycling, DIY home decor, furniture.
Monetization Ideas:
- Affiliate marketing for furniture or decor items.
- Share printable planners, guides, or templates.
- Offer virtual consultations or e-courses on interior styling.
Pro Tip: Focus on themed boards like “Small Apartment Decor Ideas” or “Budget-Friendly Room Makeovers.”
3. Entertainment
Entertainment is a broad niche with 77% user interest, perfect for viral pins and engagement. People use Pinterest for movie ideas, TV shows, celebrity quotes, and music inspiration.
Sub-niches: Movies, TV shows, music, celebrity quotes, pop culture.
Monetization Ideas:
- Promote subscription boxes for movies or music.
- Share links to online courses on filmmaking or music production.
- Partner with streaming services for affiliate offers.
Pro Tip: Create seasonal boards for upcoming movie releases, awards shows, or themed playlists.
4. DIY & Crafts
DIY and crafts remain consistently popular (76% interest). This niche allows creators to teach, inspire, and sell products.
Sub-niches: Knitting, crocheting, jewelry making, woodworking, holiday crafts, upcycling.
Monetization Ideas:
- Affiliate links for craft supplies and tools.
- Sell your handmade products on Etsy.
- Share digital tutorials or guides.
Pro Tip: Pin tutorials with step-by-step images and link directly to supplies you use.
5. Women’s Fashion
Fashion is one of Pinterest’s most profitable niches, with 66% interest. Women use Pinterest to plan outfits, explore trends, and discover new brands.
Monetization Ideas:
- Affiliate links to clothing, shoes, and accessories.
- Promote fashion subscription boxes.
- Share outfit ideas or seasonal trend guides.
Pro Tip: Use high-quality vertical images and mix lifestyle shots with flat-lay outfit boards.
6. Design
Design (65% interest) is ideal for creative professionals who want to showcase their work and attract clients.
Sub-niches: Logo design, web design, UI/UX, branding, interior design.
Monetization Ideas:
- Offer design services or courses.
- Promote design tools like Canva, Photoshop, or Creative Market.
- Sell templates, graphics, or fonts.
Pro Tip: Create boards showcasing your portfolio, design tips, and trends to attract potential clients.
7. Education
Education is perfect for teachers, tutors, and parents, with 64% audience interest. Pinterest users search for activities, lesson plans, and educational resources.
Sub-niches: Homeschooling, classroom resources, STEM activities, arts & crafts for kids, language learning.
Monetization Ideas:
- Affiliate links for educational resources and books.
- Sell printable lesson plans or activity kits.
- Promote online courses or tutoring services.
Pro Tip: Create themed boards for holidays, seasonal lessons, or subject-specific tutorials.
8. Beauty
Beauty is an evergreen niche, with 63% user interest. Pinterest users search for makeup tutorials, skincare tips, and hair inspiration.
Sub-niches: Skincare, haircare, makeup, celebrity beauty trends, DIY beauty remedies.
Monetization Ideas:
- Affiliate links to beauty products.
- Sponsored posts or collaborations with beauty brands.
- Digital courses for skincare routines or makeup tutorials.
Example Account: Anna Conte shares tips, trends, and tutorials for hair and skincare enthusiasts.
Pro Tip: Use “before & after” images, tutorials, and seasonal beauty guides to attract followers.
9. Event Planning
Event planning has 57% interest, with users looking for holiday ideas, party themes, and DIY decorations.
Sub-niches: Wedding planning, birthday parties, holiday decor, corporate events.
Monetization Ideas:
- Promote party supplies and decor via affiliate links.
- Offer virtual consultation services.
- Sell digital guides or templates for event planning.
Pro Tip: Create boards by event type, like “Elegant Birthday Parties” or “DIY Holiday Decor.”
10. Food & Drinks
Food & drinks boards remain highly popular (52–60% interest). Users search for recipes, meal prep ideas, and cooking tips.
Sub-niches: Meal prep, baking, beverages, special diets, ethnic cuisine.
Monetization Ideas:
- Affiliate links for kitchen tools, appliances, or specialty ingredients.
- Sell recipe e-books or courses.
- Promote food subscription services.
Pro Tip: Use high-quality photos, step-by-step guides, and seasonal recipes to drive engagement.
11. Health
The health niche is evergreen, with 52% user interest. People are constantly searching for ways to live healthier, feel better, and practice self-care.
Sub-niches: Fitness, weight loss, healthy eating, mental health, self-care, self-love.
Monetization Ideas:
- Promote supplements, fitness equipment, or wellness programs via affiliate links.
- Sell workout plans, meal planners, or digital health guides.
- Partner with online wellness courses or coaching programs.
Pro Tip: Share visually appealing infographics, before/after transformations, and motivational health tips to attract engagement.
12. Quotes
Quotes are universally loved, making this niche highly searchable. 51% of Pinterest users search for motivational, fitness, business, or self-love quotes.
Sub-niches: Motivational, inspirational, fitness, career, love & relationship quotes.
Monetization Ideas:
- Create printable quote packs or digital downloads.
- Promote stationery or posters with affiliate links.
- Include quotes in your Pinterest affiliate marketing strategy to drive traffic.
Pro Tip: Combine text-over-image pins with strong branding to increase re-pins and reach.
13. Travel
Pinterest is perfect for travel enthusiasts, with 47% interest. Users look for destinations, itineraries, and travel tips.
Sub-niches: Solo travel, luxury travel, budget travel, travel guides, photography.
Monetization Ideas:
- Affiliate marketing for travel gear, luggage, or booking sites.
- Promote tours, travel insurance, or online travel courses.
- Sell travel guides or itineraries as digital downloads.
Pro Tip: Optimize your profile with travel-related keywords and create themed boards like “Top European Destinations” or “Budget Travel Tips.”
14. Sport
Sports and fitness are highly engaging on Pinterest, with 37% interest. Users search for workouts, training tips, and sports inspiration.
Sub-niches: Fitness routines, workout plans, specific sports, outdoor activities.
Monetization Ideas:
- Promote fitness equipment, apparel, or supplements via affiliate links.
- Sell digital workout plans or video courses.
- Collaborate with fitness apps or programs.
Pro Tip: Pin step-by-step exercise guides, video tutorials, and motivational posts to boost engagement.
15. Wedding
Weddings are a highly lucrative niche, with 36% interest. Pinterest is often the first stop for brides and grooms planning their big day.
Sub-niches: Wedding dresses, venue decor, table settings, bridal hair & makeup, DIY wedding ideas.
Monetization Ideas:
- Affiliate links for wedding dresses, rings, and decor.
- Sell digital planning guides, checklists, or templates.
- Collaborate with wedding vendors or services.
Pro Tip: Create boards for seasonal weddings, themed events, or DIY decor to attract couples.
16. Architecture
Architecture attracts creative professionals and enthusiasts, with 32% interest. Pinterest is ideal for showcasing projects, trends, and design ideas.
Sub-niches: Residential, commercial, interior, sustainable architecture.
Monetization Ideas:
- Promote architecture books, software, or online courses.
- Offer design services or consultations.
- Affiliate marketing for home improvement products.
Pro Tip: Pin high-quality renderings, floor plans, and before/after project photos.
17. Men’s Fashion
Men’s fashion is growing steadily, with 29% interest, and sub-niche men’s style is at 58% interest. Users search for styling tips, outfit ideas, and seasonal trends.
Sub-niches: Casual wear, business attire, streetwear, accessories, grooming.
Monetization Ideas:
- Affiliate links to clothing, watches, and accessories.
- Promote subscription boxes for men’s fashion.
- Sell digital style guides or curated outfit templates.
Pro Tip: Use a mix of flat-lay outfit images, lifestyle shots, and seasonal style guides.
18. Parenting
Parenting has 29% interest, with baby-focused content being the most popular. Users look for guidance, products, and inspiration.
Sub-niches: Baby care, toddler activities, parenting hacks, homeschooling, family travel.
Monetization Ideas:
- Affiliate links for baby products, toys, or educational tools.
- Sell printables for routines, meal plans, or activities.
- Promote parenting courses or memberships.
Pro Tip: Focus on actionable tips and visual guides for parents to drive engagement.
19. Animals
Animals have 28% interest, with mammals being the most popular sub-niche. Pinterest users search for pet care tips, cute images, and training guides.
Sub-niches: Dogs, cats, exotic pets, pet care, training tips.
Monetization Ideas:
- Affiliate links for pet products, toys, or food.
- Sell guides or training courses for pet owners.
- Collaborate with pet brands for sponsorships.
Pro Tip: Create themed boards like “Cute Puppies” or “Pet Care Tips” to attract followers.
20. Electronics
Electronics appeal to tech enthusiasts, with 28% interest, and phone accessories are particularly popular.
Sub-niches: Gadgets, phones, accessories, gaming, smart home devices.
Monetization Ideas:
- Affiliate marketing for gadgets, accessories, or software.
- Review products with affiliate links.
- Create tutorials or “how-to” guides for electronics.
Pro Tip: Use visually appealing product pins and include reviews or demos.
21. Gardening
Gardening has 24% interest, with garden design being the most popular sub-niche. Users look for design ideas, planting tips, and DIY garden projects.
Sub-niches: Vegetable gardening, indoor plants, landscaping, vertical gardens.
Monetization Ideas:
- Affiliate links for seeds, tools, and planters.
- Sell gardening guides or e-books.
- Promote online courses or workshops for garden design.
Pro Tip: Share seasonal gardening tips, DIY projects, and design inspiration to grow engagement.
22. Vehicles
Vehicles have 15% interest, with cars being the most popular sub-niche at 53% interest. Users search for car reviews, accessories, and maintenance tips.
Monetization Ideas:
- Affiliate links for car accessories, detailing kits, or tools.
- Sell guides for car maintenance or modifications.
- Collaborate with automotive brands for sponsorships.
Pro Tip: Create boards like “Top Car Accessories” or “DIY Car Upgrades” for targeted traffic.
23. Children’s Fashion
Children’s fashion has 14% interest, with teen clothing being the most popular sub-niche at 50% interest. Parents frequently search for trend ideas and outfit inspiration.
Monetization Ideas:
- Affiliate links for kids’ clothing, shoes, and accessories.
- Sell printable fashion planners or style guides for parents.
- Collaborate with kids’ fashion brands.
Pro Tip: Focus on seasonal outfits, school uniforms, and festive wear to attract engagement.
24. Tattoos
Tattoos are a trending niche on Pinterest. Popular sub-niches include tattoo ideas, men’s tattoos, and tattoo videos.
Monetization Ideas:
- Promote tattoo supplies or aftercare products via affiliate links.
- Share guides or e-books on tattoo designs.
- Collaborate with tattoo artists for exposure and sponsored posts.
Pro Tip: Pin high-quality close-ups and themed tattoo boards to attract enthusiasts.
25. Books
With the rise of online book communities, the book niche is increasingly popular.
Sub-niches: Romance, thrillers, young adult, book aesthetics, annotated books.
Monetization Ideas:
- Affiliate marketing for books, e-readers, or book subscription services.
- Create digital reading guides or book club materials.
- Promote related merchandise, such as bookmarks or reading accessories.
26. Finance
Finance is a high-demand niche as people seek guidance on budgeting, investing, and saving.
Sub-niches: Personal finance, investing, budgeting, debt reduction.
Monetization Ideas:
- Promote financial tools, apps, or courses via affiliate links.
- Sell digital resources like budgeting templates or investment guides.
- Offer consulting or coaching services for personal finance.
27. Marketing
Marketing expertise is in demand, particularly for small businesses and entrepreneurs.
Sub-niches: Social media marketing, content marketing, email marketing, digital advertising.
Monetization Ideas:
- Offer online courses or e-books on marketing strategies.
- Affiliate marketing for marketing tools and software.
- Provide consulting or workshops for businesses.
28. Yoga
Yoga is a trending wellness niche, with many users searching for techniques and inspiration.
Sub-niches: Poses, routines, mindfulness, yoga lifestyle.
Monetization Ideas:
- Promote yoga accessories or apparel.
- Sell online yoga classes or digital guides.
- Partner with wellness brands for affiliate marketing.
29. Meditation
Meditation is gaining popularity as people look to improve focus, mindfulness, and mental clarity.
Sub-niches: Guided meditation, mindfulness techniques, stress relief, spiritual growth.
Monetization Ideas:
- Promote meditation apps or tools.
- Sell meditation guides or online courses.
- Offer coaching or workshops focused on mental wellness.
30. Technology
The technology niche appeals to those interested in gadgets, apps, and the latest developments.
Sub-niches: Gadgets, smart home devices, apps, tech tutorials.
Monetization Ideas:
- Affiliate marketing for tech products and accessories.
- Create tutorials, guides, or product reviews.
- Partner with tech companies for sponsored content.
31. Hobbies
Hobbies are a broad, trending category on Pinterest, attracting users looking for skills to learn or activities to try.
Sub-niches: Crafts, woodworking, photography, creative projects.
Monetization Ideas:
- Affiliate links for materials, tools, or kits.
- Sell online courses or guides.
- Share DIY tutorials and digital resources.
32. Spirituality
Spirituality appeals to a wide range of audiences seeking mindfulness, meditation, and personal growth.
Sub-niches: Mindfulness, meditation, astrology, rituals, personal development.
Monetization Ideas:
- Promote spiritual products or courses via affiliate links.
- Sell digital guides, journals, or planners.
- Offer workshops or coaching sessions.
33. History
The history niche attracts users interested in learning about cultures, events, and historical content.
Sub-niches: Ancient civilizations, historical events, cultural history, biographies.
Monetization Ideas:
- Affiliate marketing for books, documentaries, or courses.
- Sell digital guides or educational resources.
- Create visually engaging infographics and timelines for Pinterest.
34. Business
Business is a highly profitable niche as entrepreneurs seek guidance on strategies and growth.
Sub-niches: Startups, entrepreneurship, small business tips, productivity.
Monetization Ideas:
- Promote business tools, software, or online courses via affiliate links.
- Offer coaching, templates, or digital resources.
- Create content on strategies, productivity hacks, and success tips.
35. Gift Ideas
Gift ideas are highly searchable, especially for holidays and special occasions.
Sub-niches: Personalized gifts, DIY gifts, seasonal gifts, tech gifts.
Monetization Ideas:
- Affiliate marketing for gift products.
- Sell DIY gift guides or printable templates.
- Curate boards featuring unique gift ideas for specific audiences.
36. Real Estate
Real estate is a profitable niche for people searching for homes or interior design inspiration.
Sub-niches: Home buying tips, property investment, interior design, home staging.
Monetization Ideas:
- Promote real estate tools, courses, or services.
- Share tips for buying, selling, or decorating homes.
- Monetize via local real estate partnerships or affiliate links.
37. Dating and Relationships
Dating and relationships are trending niches as people seek advice on communication, romance, and self-improvement.
Sub-niches: Dating tips, healthy relationships, marriage advice, personal growth.
Monetization Ideas:
- Affiliate marketing for dating apps, books, or courses.
- Create digital resources or guides.
- Offer coaching or online workshops.
38. Languages
Language learning is a growing niche with strong engagement potential.
Sub-niches: Learning new languages, grammar guides, conversation practice, cultural insights.
Monetization Ideas:
- Promote language learning apps or courses.
- Sell guides, e-books, or worksheets.
- Share visual language tips and infographics.
39. Programming
Programming attracts learners and professionals in web development and software.
Sub-niches: Coding tutorials, web development, app development, data science.
Monetization Ideas:
- Affiliate links for courses, tools, or software.
- Create digital guides, templates, or tutorials.
- Offer coding workshops or mentorship programs.
40. Landscaping
Landscaping appeals to homeowners and DIY enthusiasts looking to improve their outdoor spaces.
Sub-niches: Garden design, outdoor projects, patio ideas, sustainable landscaping.
Monetization Ideas:
- Affiliate marketing for tools, plants, or materials.
- Sell landscaping guides or DIY projects.
- Share design inspiration and step-by-step tutorials.
41. Sustainability
Sustainability is a trending niche as more people seek eco-friendly lifestyles.
Sub-niches: Zero waste, eco-friendly products, recycling, renewable energy.
Monetization Ideas:
- Promote sustainable products via affiliate marketing.
- Create digital resources or guides for eco-friendly living.
- Share tips, tutorials, and inspiration for reducing carbon footprints.
Why Choosing a Niche is Important
Selecting a specific niche on Pinterest can significantly boost your success.
- Targeted Content: Pinning content specific to your niche helps you reach your target audience more efficiently.
- Attract Like-Minded Followers: Users interested in your niche are more likely to follow, engage, and share your pins.
- Authority: Regularly posting valuable content in a niche builds your credibility and expertise.
Understanding Pinterest Demographics
Knowing your audience is key to success.
- Approximately 72.6% of Pinterest users are women (Statista, UK).
- Monitor audience insights to track age, location, and pin performance.
- Tailor your content to your audience—for example, young adults prefer trendy, visually appealing pins.
Evergreen Niches on Pinterest
Some categories consistently perform well:
- Travel
- Home décor
- Crafts
- Beauty
- Food
- Fashion
- Arts
Targeting a specific audience within these niches can be highly effective, though competition may be strong. Use Pinterest Trends to stay ahead of seasonal or trending topics.
Finding Your Niche
- Focus on high-search, profitable niches.
- Use the Pinterest search bar to explore keyword suggestions and sub-niches.
- Add your unique twist to stand out in saturated markets.
- Optimize your pins with niche-specific keywords for better traffic and engagement.
Most Profitable Niches
- Making Money Online
- Health and Fitness
- Self-Improvement
- Pets
- Investing and Personal Finance
Tips: Focus on niches you are knowledgeable about and can consistently produce valuable content for.
Best Niches for Affiliate Marketing
- Food & Beverage
- Beauty
- Travel
- Fashion
- DIY Crafts
Tips for Success:
- Use vertical images with a 2:3 aspect ratio (ideal: 1000 × 1500 pixels).
- Create content that solves problems or inspires your audience.
- Engage regularly to grow followers and potential monetization opportunities.
Selling on Pinterest
You can monetize Pinterest through multiple avenues:
- Affiliate Marketing
- Pinterest Creator Program
- Blogs and Digital Products
- Selling Services or Physical Products
- Pinterest Courses or Templates
- Virtual Assistance or Consulting
- Sponsored Pins or Brand Partnerships
Pinterest allows Amazon affiliate links and other affiliate programs, which can be added directly to your pins.
Posting & SEO Best Practices
- Post 4–15 times per day for consistent engagement.
- Focus on user intent and high-quality visuals.
- Use Pinterest SEO, keywords, and Rich Pins to improve discoverability.
- Take advantage of the “More Ideas” tab to find related content and trends.
Trending Niches
Some currently trending niches include:
- Health & Wellness
- Tech & Gadgets
- Sustainable/Eco-Friendly Products
- Home Office
- Travel
- Personalized Products
- Subscription Services
Final Takeaways
- Pinterest remains a powerful platform with over 480 million active users.
- Choosing the right niche is critical for growth, engagement, and monetization.
- Combine passion, consistency, and strategy to succeed on Pinterest, whether through affiliate marketing, brand partnerships, or selling products/services.