Pinterest has quickly become one of the most powerful platforms for driving traffic, building brand awareness, and increasing sales. As businesses realize this potential, many are searching for help managing their Pinterest presence. This has created a growing demand for Pinterest Virtual Assistants (VAs)—remote workers who specialize in Pinterest marketing.
The best part? You don’t need prior experience to get started. With the right skills and strategy, you can become a Pinterest Virtual Assistant and earn your first $1,000 working just a few hours per week.
This guide will walk you through everything you need to know, including:
- The skills needed to become a Pinterest VA
- How to land your first client
- What to charge for your services
- How to scale your side hustle into a six-figure business
What is a Pinterest Virtual Assistant?
A Pinterest Virtual Assistant helps businesses and content creators manage their Pinterest accounts so they can grow traffic, leads, and sales without spending hours learning the platform themselves.
Pinterest is part social media, part search engine, and businesses often struggle to master its unique features. That’s where VAs come in—they create optimized pins, write SEO-friendly descriptions, analyze results, and implement strategies that drive measurable outcomes.
Common Pinterest VA tasks include:
- Designing Pinterest Pins
- Writing keyword-rich Pin descriptions
- Optimizing business profiles
- Creating and managing content calendars
- Scheduling Pins with automation tools
- Tracking analytics and adjusting strategies
5 Steps to Becoming a Pinterest Virtual Assistant
1. Learn Pinterest Marketing for Business
Before offering services, it’s essential to understand how Pinterest works for brands. Learn about Pinterest SEO, keyword optimization, board organization, and how to create engaging pins that attract clicks.
There are plenty of free resources, blog posts, and YouTube tutorials that explain Pinterest marketing basics. For faster results, many aspiring VAs invest in structured training courses.
2. Practice on Your Own Account
One of the best ways to learn is by doing. Create or grow your own Pinterest account and test strategies firsthand. Document your results with screenshots—these will later serve as proof of your skills when pitching to clients.
3. Build Your Service Packages
Decide what you’ll offer and how much you’ll charge. For example:
- Pinterest Account Setup
- Monthly Management Packages
- Pin Design Packages
- Account Audits
You can bundle services into tiered packages (basic, standard, premium) or offer a la carte options. This gives potential clients flexibility while allowing you to scale your income.
4. Use Pinterest Automation Tools
Tools like Tailwind make it possible to schedule pins in advance, track performance, and manage multiple accounts efficiently. These tools are crucial if you want to work fewer hours while still delivering excellent results.
5. Network and Land Your First Clients
Finding your first client can feel intimidating, but there are plenty of ways to get started:
- Join Facebook groups for bloggers and small business owners.
- Offer discounted or free services in exchange for testimonials.
- Engage in online forums where entrepreneurs hang out.
- Create helpful Pinterest-related content on social media to establish credibility.
Once you secure testimonials and case studies, landing future clients becomes much easier.
How Much Can a Pinterest Virtual Assistant Make?
Pinterest VA rates vary depending on experience and services offered. Beginners typically earn $15–$25 per hour, while more experienced VAs charge $30–$50 per hour or more.
Some VAs also switch to flat-rate packages, which can increase income while providing predictable pricing for clients. As demand for Pinterest marketing continues to grow, skilled VAs can easily scale to a full-time income or even a six-figure business.
How to Continuously Attract Clients
To build long-term success, think beyond one-off clients. Here are proven strategies to consistently bring in new leads:
- Start a Blog: Write articles about Pinterest marketing tips and strategies. Use these articles to showcase your knowledge and promote your VA services.
- Leverage Pinterest Itself: Create pins that link back to your blog posts or service pages.
- Start a YouTube Channel: Teach Pinterest tips through video content and funnel viewers to your services.
- Network with Other Creators: Partner with bloggers or online business owners who can refer you to their audiences.
Final Thoughts
Becoming a Pinterest Virtual Assistant is one of the most flexible and profitable online side hustles today. It doesn’t require prior experience, a huge investment, or even full-time hours to start.
By learning Pinterest marketing, practicing your skills, and packaging your services, you can land clients and earn your first $1,000 faster than you think. Over time, with consistent effort, this can grow into a sustainable, high-income online business.
If you’re serious about turning Pinterest into your next income stream, now is the perfect time to get started.