Pinterest has quietly become one of the most powerful platforms for driving organic traffic to blogs, online stores, and sales pages. Unlike TikTok or Facebook, which are more social and entertainment-focused, Pinterest functions as a hybrid between a social media network and a visual search engine.
That unique position makes Pinterest an incredible opportunity for businesses—but it also means many entrepreneurs find it confusing and difficult to navigate. This creates a growing demand for Pinterest managers who can help brands use the platform effectively.
If you’re looking for a flexible online career with strong income potential, becoming a Pinterest Manager could be the perfect fit. Below, we’ll cover what a Pinterest Manager does, why the role is in such high demand, and step-by-step guidance on how you can start offering Pinterest management services.
Why Pinterest Is So Valuable for Businesses
Pinterest isn’t just for DIY projects and recipe collections anymore. Over the last decade, it has evolved into a powerful discovery platform where people actively search for inspiration, ideas, and solutions to their problems.
Unlike social platforms where content is fleeting, Pinterest pins can drive traffic for months—or even years—after they are published. That makes it a valuable long-term marketing tool for businesses.
Benefits of Pinterest for Business
- Drives qualified traffic: Pinterest users are already searching for ideas and products, so they’re often closer to making a purchase.
- Supports multiple business models: From affiliate bloggers to e-commerce shops, coaches, and consultants, Pinterest works across industries.
- SEO-friendly: Pins can rank in both Pinterest search and Google search results, giving businesses a dual visibility boost.
- Visual-first marketing: Ideal for product-based businesses, lifestyle brands, and niches where visuals matter.
Because of these benefits, more businesses are realizing they need to be active on Pinterest—and that’s where Pinterest managers come in.
What Is a Pinterest Manager?
A Pinterest Manager is a marketing professional who specializes in helping businesses grow traffic, leads, and sales using Pinterest. While a Pinterest Virtual Assistant (VA) may handle tasks like pin scheduling or simple design work, a Pinterest Manager works at a higher level by developing and executing strategy.
Key Responsibilities of a Pinterest Manager
- Creating and optimizing boards with keyword-rich titles and descriptions
- Designing branded pins and Idea Pins that drive clicks
- Scheduling content with tools like Tailwind
- Running Pinterest SEO campaigns
- Monitoring analytics to optimize growth
- Managing promoted pins (Pinterest ads)
- Staying up to date with Pinterest algorithm changes and trends
In short, a Pinterest Manager doesn’t just post pins—they build a system that consistently drives results.
How to Become a Pinterest Manager
Transitioning into Pinterest management is about building the right mix of skills, credibility, and marketing know-how. Here’s a roadmap to get started:
Step 1: Learn Pinterest Marketing for Business
Start by studying how Pinterest works beyond casual pinning. Focus on business accounts, keyword research, and analytics. Take advantage of free resources, tutorials, and affordable Pinterest-specific courses.
Step 2: Build a Portfolio
Even before landing your first client, create sample boards, pins, and mock strategies. If you have your own blog, niche website, or affiliate store, use it as a live case study to demonstrate your skills.
Step 3: Define Your Niche
“The riches are in the niches.” Specializing makes you stand out and allows you to charge higher rates. For example, you might focus on:
- Food bloggers
- E-commerce shops
- Coaches and consultants
- Lifestyle brands
By targeting a specific group, you can tailor your messaging and become the go-to Pinterest Manager in that niche.
Step 4: Create a Service Package
Decide what services you’ll offer and at what price point. Packages may include:
- Account setup and optimization
- Monthly pin creation and scheduling
- Pinterest SEO strategy
- Analytics reporting
- Pinterest ads management
Step 5: Market Your Services
Once your packages are ready, build a professional sales page or portfolio website. Highlight your expertise, results (or case studies), and pricing options.
Use outreach strategies such as:
- Guest blogging on relevant websites
- Collaborating with podcast hosts in your niche
- Networking in online business communities
- Running targeted Pinterest ads for your own services
Pricing Your Pinterest Management Services
Rates vary depending on your experience, niche, and the level of strategy included.
- Beginner Pinterest VAs often charge $500–$1,000 per month for part-time support.
- Experienced Pinterest Managers can earn $2,000–$5,000+ per month per client, especially if they deliver proven results in high-value niches like e-commerce.
Remember, positioning yourself as a manager rather than just a VA allows you to command higher rates and build long-term contracts.
Building Authority as a Pinterest Expert
Your credibility is just as important as your skills. Here are a few ways to establish authority:
- Publish content about Pinterest marketing on your blog or LinkedIn.
- Share results-driven case studies.
- Appear as a guest on niche podcasts.
- Create short video tutorials to showcase your knowledge.
The more you demonstrate expertise, the easier it becomes to attract high-paying clients.
Final Thoughts
Pinterest is one of the most underutilized platforms in digital marketing, which means the demand for skilled managers is only growing. By learning Pinterest strategy, creating packages, and positioning yourself as an expert, you can build a flexible and highly profitable career from home.
Whether you choose to work with bloggers, e-commerce stores, or service providers, the opportunity is wide open. With focus, consistency, and the right strategy, becoming a Pinterest Manager could be your path to a thriving online business.